Here’s a fun fact auto dealers may not know: 23% of all car buyers use social media to discuss a potential car purchase. This is why it should be a complete no-brainer–you need to make sure that social media is part of your marketing mix.
However, don’t be lulled into the “it’s just Facebook, how hard can it be” mindset. Otherwise, you might end up committing these mistakes.
Starting for the sake of starting
Imagine this: your closest competitor has just started a Facebook page. You might think: well, two can play that game! If that’s your attitude about social media marketing, your efforts will be in vain. Remember that social media marketing is still marketing: you need to have a clear purpose for why you’re using this channel. Is it to showcase new inventory, or perhaps to utilize it as a customer service tool? Define what you need and expect before diving headlong into social media marketing.
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