Buying a car is much, much different now. Before a prospect even sets foot in your dealership, he or she would probably have an idea about your dealership. This is hardly surprising, as 88% of car buyers use the internet to shop for the things they need. In short, looking things up online is now part of their due diligence.
If you want your dealership to have a solid online reputation, you need to be on Google’s My Business platform, which allows you to create a local listing for your dealership. Here’s how you can make the most out of it.
Comply with Google’s quality ratings
The first thing dealers should remember when it comes to local listing services is that it’s part of Google’s suite of services. Anyone who wishes to use it must comply strictly with the search giant’s quality guidelines, otherwise known as its terms of services. Read more on this article: http://bit.ly/2oL0oGW
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