Pin Your Way to Success: Automotive Social Media Marketing Tips for Pinterest

What’s the first thing that comes to mind when you think about Pinterest? More likely than not, you image people “pinning” pretty images of clothing, homeware, and other aspirational stuff. But did you know that this social media platform can be an effective marketing channel for your dealership? That’s because the platform reaches about 35% of people who are likely to buy a car in the next six months.

To succeed on Pinterest, here are five crucial tips to keep in mind.

Make It Easy to Pin

If you visit some websites, you might notice that a “Pin It” button appears when you hover your mouse on the image. This is all thanks to Pinterest’s nifty API, which makes it easier for people to add car images from your website to their boards.Read more from this blog:
http://bit.ly/2syJTjR

A Digital Marketing Company Can Help Attract Potential Buyers of Your Dealership’s Used Cars

The used car market is a niche all of its own, and an experienced digital marketing company that specializes in working with auto dealerships knows all too well the many different reasons why people decide to buy a used car versus a new one. Whether it’s because your buyer wants a fancier or more reliable car, digital marketing is now more important than ever. After all, today’s used car buyer spends an average of 15 hours to purchase a vehicle with 60% of it spent researching online compared to the 2% spent researching with print.

Remember, though, that it’s not just enough to slap together a website and call it a day. Just like how dealerships still hold a variety of print promotions just to get foot traffic into their showroom, you need to implement similar digital strategies for your website.

On-Page SEO

Most people are familiar with link building, one of the components of off-page SEO, as a way to drive traffic to their website. Off-page and on-page SEO, however, work hand in hand, so make sure that your on-page SEO is solid. Dealerships, in particular, must optimize using keywords that prospects search for online.
Read more from this blog: http://bit.ly/2sNGe1F

Looking Under the Hood: Crucial Factors That Website Analysis or Audit Will Review

You may be looking under the hood of many cars to repair mechanical problems, but when was the last time you checked under your dealership website’s hood? If it’s been a while, you may discover that your site has been long out of date. Worse, it may already have problems that prevent your potential car buyers from ever setting foot in your showroom.

Luckily, you can detect these issues and address them quickly with the help of a website audit—the web version of a car’s routine maintenance. As a dealership owner, understanding the metrics that an audit will look at is crucial.

What Coding Language Does Your Site Use?

One of the first things that a website analysis will look at is the coding language used for your dealership’s site. Ideally, the code should be the latest version of HTML5, which offers major advantages including ease of embedding videos or audio materials, speedier loading, and wider compatibility with different devices (i.e. PC, tablets, smartphones). Read more from this blog:
http://bit.ly/2t8bPrJ

Soliciting Positive Reviews Is a Crucial Part of Online Reputation Optimization Services

As a car dealer, you want to convince would-be buyers to trust you with their next car purchase. But consumers are smarter now, and are less likely to be swayed by generic marketing messages. Oftentimes, they crosscheck a company’s claims with what past customers say about it in online reviews. Just how useful can online reviews be? Check out the many benefits they can potentially offer you.

Get Found Faster

You may have noticed that Google searches now sometimes come with star ratings. This is part of Google’s initiative to provide “rich answers” to search queries, making it easier for browsers to vouch for a given business. Naturally, a higher rating means better likelihood of generating leads. What’s more, each review your site gets adds to the amount of its unique content, which helps it rank even higher in search results. Read more from this blog:
http://bit.ly/2svIgDB

Important Metrics to Keep in Mind When Performing a Website Analysis Report for Your Dealership

What does a successful car dealership website look like, and how do you know if yours is performing at an optimal level? These questions are what a website analysis report tries to answer for dealerships looking to turn more traffic into potential leads online.

These in-depth reports are carried out by experienced website auditors who can access the following elements and ensure they are performing in a way that leads to more traffic and sales over time.

Site Speed

A major component of the user experience is site speed. Every page on your website should be optimized to load as quickly as possible. Otherwise, you run the risk of users getting disinterested and then you lose out on a potential sale. Read more from this blog:
http://bit.ly/2t8sw6o

Your Automotive Website Design Should Attract, Retain, and Convert Your Visitors into Buyers

Your website is your storefront window in the online world, and you want to make sure that your potential online customers who show up there find what they’re looking for and feel at ease while browsing around. Automotive website design is both an art and a science because you want to grab the attention of your online visitors while not scaring them away at the same time.

This can be accomplished by always keeping a set of guidelines in mind when putting your dealership’s website together.

Beautiful Color Design

A beautifully designed website isn’t necessarily always one that is overloaded with color and too many features. The art of making your online visitors feel at home has more to do with creating an aesthetic that is pleasing to the eyes while remaining true to your brand. Some web designers go overboard and try to create something new, phenomenal, and in your face, but this really just overwhelms people and causes them to want to exit as soon as they come in. Read more from this blog: http://bit.ly/2t8hBJU

Make the Most of Yelp: Tips from a Local Business Listing Optimization Expert

The main thing that separates good dealerships from great ones is reputation. Fortunately, with platforms such as Yelp, it’s never been easier to establish and promote your excellent reputation online.

But if you’re new to the whole review platform game, there are a few key tips you need to know to have an active and engaged Yelp community.

Fill Out Your Profile

Yelp is basically the online version of the yellow pages. As such, it is imperative that car dealerships fill out their Yelp profiles as comprehensively as possible to make it easy for people to find and contact them. Some of the can’t-miss info are your company name, category, address, phone number, and website link. While you’re at it, don’t forget to include a photo of your dealership’s façade so would-be customers can easily locate it. Read more from this blog: http://bit.ly/2svk4B4

Getting the Most Out of a Website Design for Car Dealers to Boost Online Traffic

With the prevalence of the Internet, people looking for vehicles, new or used, now start their search online. This gives them a way to compare prices and features in a comfortable environment: their home. Car dealerships looking to attract these users will need a website design that’s user-friendly and easy on the eyes.

Showcase Easy-to-Navigate Inventory

Before venturing out to dealerships, shoppers generally look at multiple cars and compare prices. Facilitate this search process by making your inventory easy to navigate. Simply put, it should have categories that users can click on to narrow down their searches. Some categories to include are the make, model, year, and vehicle condition.

Along with this information, a current picture of each vehicle should be presented. Shoppers will then have a better idea of what the car looks like both inside and out. You might also include the VIN in case shoppers want to check out an in-depth history of the vehicle before it arrived on your lot. Read more from this blog: http://bit.ly/2syzmFo

Auto Dealer Social Media Hacks: How to Win at Twitter

Twitter may not be the first platform that dealers think about when it comes to social media marketing, but don’t write it off just yet. After all, it still has a large active user base of 328 million people, many of whom are using the platform to look for their next car.

It’s also fast becoming a customer service channel, as more people prefer to tweet their complaints and questions rather than pick up the phone or visit a physical dealership. When it comes to posting live updates about your dealership’s sales events, it’s still the go-to platform. Read more from this blog: http://bit.ly/2syvN1D

Modern Search Optimization Tips from an Automotive SEO Company

Dropping by the showroom floor isn’t the only way people are searching for the perfect car these days. As an article from Think with Google notes, a single buyer can take up to 900 digital interactions--whether on search engines, social media, or other online platforms--on his or her way to finding a suitable vehicle.

As more people look for cars online, making sure that your dealership gets found becomes even more crucial. Below are just a few tips worth noting.

Don’t Forget Google+

You’ve probably heard that social media can help your dealership’s website rank better in Google. This is because social media channels serve as another distribution channel for your content. Aside from this, Facebook pages often appear near the top of search results when people type in your company’s name. Read more from this blog:
http://bit.ly/2symwXx

Auto Dealer Online Marketing Experts on Increasing PCC Return on Investment

These days, the world’s de facto white pages is the Internet. But with thousands of dealerships competing for people’s attention, standing out becomes a real challenge. Luckily, PPC ads can help you cut through the clutter and find suitable customers.

Of course, running a PPC campaign is not free—it still requires a modest investment on your part. How do you make the most out of every marketing dollar? Take a look at these four tips!

Appeal to Certain Income Brackets

Let’s face it: not everyone can afford to buy a car. So, instead of displaying your ads to the general public, tweak your targeting so that it reaches only those who can invest in a vehicle. That way, you’ll be spending less money and you’ll get more qualified leads. One way of doing this is by targeting your ads towards the more lucrative areas in your locality.

Read more on this article: http://bit.ly/2t531CR

A Car Dealer Online Marketing Specialist Knows How to Boost Your Dealership’s Reputation

If you run a car dealership, you know that nothing is more important than the reputation of your brand. It doesn’t take much to tarnish it, but it takes a lot of work and time to improve it and get the word out on the street. In today’s world, word travels fast through the Internet, and if you’re going to want to take advantage of digital marketing, you’ll need to take care of your reputation.

After all, 59% of people who buy cars have reported that dealership reputation was the key factor in choosing which dealer to visit. Below are some recommended tips to help you get those hard-to-find, positive online reviews that can boost your brand’s image and reputation.

Set Up a Yelp and Google+ Page

You want to make it easy for your customers to visit your Yelp or Google+ page so they can leave a positive review for you. If you haven’t set this up yet, go to the respective website, open up an account, and claim ownership of your dealership’s name. It is also important to add the Google+ and Yelp icons with links to your pages next to the other social media buttons on your website. By doing this, you are giving your customers an easy way let people know how they feel about your dealership. The next step is contacting clients that you know have had a positive experience with your dealership and asking them to leave a review.Read more from this blog: http://bit.ly/2sNw5lt

How Positive Reviews Can Help Online Reputation Optimization Services

A good review can convince customers to take the leap. That’s why customer feedback is a key part of online reputation optimization services. Watch it here: http://bit.ly/2t8syew

Local Business Listing Optimization Expert: How to Succeed on Yelp

Yelp makes it easy to collect what your customers say about your dealership. Check out these tips from a local business listing optimization firm. Watch it here: http://bit.ly/2t8sxas

Automotive SEO Services Can Optimize Your Content for Google

 

 

Having a website for your dealership is no longer enough. No matter how slick the car photos you use or how easy the user experience is, your site and its pages won’t appear on Google search results if the content isn’t optimized.

Good search engine optimization (SEO) generally entails anticipating the search terms that would-be car buyers use on Google, then reflecting them in your website content and webpage metadata to give your dealership a better chance of appearing on the first page of search results. But what can be done to make your copy both interesting and search-engine friendly? Read more from this blog:
http://bit.ly/2syvZOv

PPC Marketing Tips That Increase Your Click-Through Rate

You may have heard that a PPC campaign is a cost-effective way of reaching prospective car buyers. After all, it allows you to target specific demographics and customize each ad to appeal to different target audiences. Pay-per-click is an online advertisement model where you pay for each click on your ad.

However, after running your own campaigns and funneling good money into your ads for some time, you may notice that you aren’t getting enough clicks--the ultimate proof of your return on investment. If so, take heed of these tips to help you improve your click-through rate. Read more from this blog:
http://bit.ly/2sytQlN

Get More Clicks than Ever with These PPC Optimization Tips

Like many other car dealerships, you probably have a rather limited marketing budget. And like other dealerships, you also have different cars that appeal to different kinds of people. How can you cost-effectively market all your cars to different target audiences?

PPC marketing may just be the answer you need. These online ad campaigns appear as banners on website or as the first results in Google searches. The best part? You only pay when someone actually clicks on your car ads.

Succeeding at PPC is both an art and a science. Follow these PPC optimization tips and get more bang for your buck. Read more from this blog: http://bit.ly/2t7JVvP

Answering Your Most Common Questions About a Website Analysis Report

For many people, the word “audit” has a negative connotation. But in the world of search engine optimization (SEO) and web design, a website audit will help you determine your site’s weaknesses and strengths. Dealership websites, for instance, need periodic audits to determine if there are pages on your site where potential leads are falling through the cracks. For those new to the concept, here’s a quick overview:

Why Do Dealerships Need Website Audits?

You can’t fix a problem that you know nothing about—and that’s what a website audit aims to address. This is especially true if your dealership has an older website as the audit will reveal shortcomings such as broken links, poor SEO, and mobile browsing unsuitability. Taking stock of where your website currently stands makes it easier to come up with concrete solutions and set specific, realistic goals (e.g. increase website visits by 5% in six months). Read more from this blog:
http://bit.ly/2sNHRwr

Online Reputation Management Basics: How to Prevent a Reputation Crisis

These days, the search for the perfect car often begins online. As such, having an online presence is necessary if dealerships want to attract more potential customers.

However, being on the internet also opens your dealership to more criticisms--both warranted and unwarranted. The more online channels you are on, the greater the likelihood that a wrong post or even an innocent typo can go viral and smear your reputation.

That’s why all dealerships need to have a plan to prevent and respond to reputational crises. Here are a few tips to help you get started. Read more from this blog:
http://bit.ly/2syibUh

Worth a Read: Content Marketing Tips from a Digital Marketing Specialist

Content marketing is a cost-efficient way of generating leads because it offers valuable information to buyers, which makes them more likely to choose you over other dealerships. But creating compelling content isn’t as easy as writing a personal blog post. If you want to create content that delights people and helps you generate web traffic, take note of these tips.

Make It Original

Many dealers just copy-paste a vehicle’s description from the manufacturer’s website. While this is certainly easier, it does present one crucial downside: duplicate content. While your customers probably won’t mind it, Google certainly does because the search engine penalizes duplicate content or plagiarized content on websites. So, resist the temptation and take the time to really craft content that’s original and useful for people. It will be better for your audience and for your search engine rankings.

Read more on this article: http://bit.ly/2t4FwKb