Marketing traditionally involved three channels: television, print, and radio. With the advent of the Internet, however, most people just get their information online, especially when it comes to buying cars. Reports now show that 58% of auto intenders, or people who plan on buying a car, rely on the internet for information before making a purchase. This change, which can be observed even in other industries, brought forth digital marketing.
Social media marketing, in particular, is a great way to introduce or “pre-sell” your company to prospective buyers so they know what to expect when they walk through your dealership’s doors. There are specific ways you can reach your audience in an organic and effective manner.
Focus on Visual Marketing
Live video streaming lets you reach out to consumers first hand. The live format is instant, and potential customers can ask anything they like as if they were sitting next to your sales team in person. This form of video engagement is important, as online car shoppers have so many places to search and your window of opportunity, subsequently, is small. You can also use this as a form of market research, too, and assess what they are looking for in a new or used vehicle.
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