These days, the search for the perfect car often begins online. As such, having an online presence is necessary if dealerships want to attract more potential customers.
However, being on the internet also opens your dealership to more criticisms--both warranted and unwarranted. The more online channels you are on, the greater the likelihood that a wrong post or even an innocent typo can go viral and smear your reputation.
That’s why all dealerships need to have a plan to prevent and respond to reputational crises. Here are a few tips to help you get started. Read more from this blog:
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