When car shoppers visit your dealership’s website, you want them to have the best experience possible. This is simple when you conduct a website analysis, an assessment that lets you know which elements of your website are working and what areas need to be adjusted. There are important factors to keep in mind as you conduct the analysis:
Mobile Responsiveness
You need to remember that most people searching for cars online are using some sort of mobile device. This is according to the findings of a recent study by Ipsos MediaCT where 71% of respondents claimed to have used their mobile devices during the car-buying process. Mobile responsive websites also tend to rank higher in search engines.
There are many tricks when designing a mobile-friendly website. Probably the most important is responsiveness, meaning the elements are appropriately spaced out no matter what screen shoppers are using. The design also needs to be simple, so car shoppers don’t get overwhelmed by too many ads and multimedia. Read more from this blog: http://bit.ly/2oo3e1X
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