There’s no denying that the automotive industry has embraced digital marketing, thanks to its effective and cost-efficient means of generating leads. In fact, ad spending on digital media in 2016 has increased by 17.3% year over year.
As digital marketing continues to grow, there are many trends in this space that auto dealers should keep an eye on to maximize the effectiveness of their online marketing efforts.
Retargeting your ads
Digital marketing may be a relatively new mode of promoting your dealership, but it still borrows many key aspects of traditional advertising, including repetition. Simply put, a potential buyer is more likely to become a customer the more times he or she is exposed to your message.
Retargeting is an extremely useful tool to achieve this. For instance, a person may have checked a certain car model at a dealership’s website. To help drive your message home, you can make sure the same person sees the same model in a Facebook post or a banner ad. Read more from this blog:
http://bit.ly/2oxrAZg
No comments:
Post a Comment