It’s a common perception that most millennials have no plans to buy a car. With the popularity of services such as Uber and Lyft, it’s easy to assume that this is true. However, data shows that this age group bought about 4 million cars in 2015—second only to baby boomers. If you’re not targeting these buyers, you’re missing out on a huge potential client base.
But how do you get through to them? Take a look at these tips:
Make it a mobile first experience
For millennials, there is no device more personal—and useful—than their smartphone. In fact, research shows that 87% of millennials have their phones at their side 24/7. This means that when it’s time to search for a car, they’re using their smartphones to find the most suitable vehicles possible. Read more on this article: http://bit.ly/2nQNe7T
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