Did you know that when people shop for a new car, the first thing that they do is to go online? A recent study reveals that car buyers now spend as much as 59 percent of their time shopping online. That also means that car buyers would spend as much as 17 hours gathering information.
While they spend all this time looking for car information, don’t you want to continuously promote your dealership to them? This is exactly where AdWords remarketing comes in. AdWords remarketing is a PPC marketing strategy that aims to keep selling to car buyers who have already seen your dealership website.
Why consider remarketing?
By remarketing, you are never selling blindly to just any other car buyer. Instead, you can send a message to a car buyer that has previously expressed interest in your dealership. This is because remarketing utilizes a special tracking code that allows you to place cookies in the browsers of buyers who have been to your website. Because the shopper sees these ads on Google, Facebook, and other sites, this increases the odds that the person browsing will actually visit your website again and browse through your inventory. Read more from this blog: http://bit.ly/2onDp2o
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