Before a car buyer ever steps into your dealership, they’ve already researched a lot about you. In fact, the average buyer spends 60% of the total car buying process researching online. As such, having a good reputation online plays a crucial role in attracting buyers.
But in the online world, there are many trolls looking to slander your good name. If you’re new to digital marketing, here’s how to deal with abusive online commenters.
Establish ground rules
In the online world, everyone can freely share their ideas, thoughts, and opinions. This is both a blessing and a curse. While it allows customers to freely post praise—and complaints—about a dealership, this unparalleled freedom also makes the World Wide Web a breeding ground for trolls.
To discourage abusive comments and behavior, be sure to include a policy on your webpage and social media sites regarding acceptable behavior, along with a warning of sanction for those who refuse to observe it. Read more from this blog: http://bit.ly/2onVugp
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