As any successful car salesman will tell you, being personable is crucial to making a sale. But how do you make your dealership sound likeable and human online? If you were to ask leading car dealership digital marketing agencies, they will tell you to observe the following tips:
Write Like You Talk
The great David Ogilvy—whose ad agency, Ogilvy & Mather, once handled the Rolls Royce account—has a simple but sage advice: “Write the way you talk.” While this tip certainly sounds obvious and easy, you’d be surprised at the number of dealerships that post jargon-filled tweets thinking it makes them look trustworthy or authoritative. Here’s a simple trick: if the average consumer can’t understand it, neither will your target audience on various online platforms. Read more from this blog. http://bit.ly/2q01lss
No comments:
Post a Comment