To maximize your dealership resources, you need to know your way around search engines. After all, your revenue stream is largely dependent on foot traffic, and mastering search engine optimization can drive qualified prospects into your showrooms. The market potential online is huge. In fact, a study conducted by IHS Automotive found that as much as 88 percent of online visitors use the internet to shop for cars. What's more, leads secured through SEO generally boast of a 14.6 percent conversion rate.
Launching a successful SEO marketing campaign across all your target market segments requires you to produce, optimize, and promote content. To give you a better idea of how this can be done, here are a number of strategies that an automotive SEO company will normally suggest:
Video Marketing
In today's digital world, no marketing campaign online would be successful without videos. In fact, after Google, the video sharing site YouTube is considered to be the second top search engine in the world. That said, utilizing the right set of keywords for your videos can help bring more qualified prospects to your website. This is especially important when you consider that as much as 70 percent of car buyers who watched videos on YouTube when researching about cars are greatly influenced by what they see. Read more on this article: http://bit.ly/2s8aIbb
Launching a successful SEO marketing campaign across all your target market segments requires you to produce, optimize, and promote content. To give you a better idea of how this can be done, here are a number of strategies that an automotive SEO company will normally suggest:
Video Marketing
In today's digital world, no marketing campaign online would be successful without videos. In fact, after Google, the video sharing site YouTube is considered to be the second top search engine in the world. That said, utilizing the right set of keywords for your videos can help bring more qualified prospects to your website. This is especially important when you consider that as much as 70 percent of car buyers who watched videos on YouTube when researching about cars are greatly influenced by what they see. Read more on this article: http://bit.ly/2s8aIbb
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