Everyone knows that content may just be the one of the most essential components of a sound online marketing strategy. After all, in spite of a creative and eye-catching website design, the lack of good content can keep you from converting cold leads to sales.
Producing content, however, can be quite a challenge, especially now that the attention span of online shoppers is shorter. In fact, the average American’s attention span has dropped from 12 seconds to 8.25 seconds. Basically, you have less than 10 seconds to grab the prospect’s attention and encourage him to stay on your website.
Of all the things your visitors can see in your website, a great online copy may just be the thing that will convince them to stay. Here are some of the tricks to writing excellent content that not only educates customers, but also engages and entertains them. Read more on this article: http://bit.ly/2rz1fwk
Producing content, however, can be quite a challenge, especially now that the attention span of online shoppers is shorter. In fact, the average American’s attention span has dropped from 12 seconds to 8.25 seconds. Basically, you have less than 10 seconds to grab the prospect’s attention and encourage him to stay on your website.
Of all the things your visitors can see in your website, a great online copy may just be the thing that will convince them to stay. Here are some of the tricks to writing excellent content that not only educates customers, but also engages and entertains them. Read more on this article: http://bit.ly/2rz1fwk
No comments:
Post a Comment