Transparency is one of digital marketing’s strong suit. Thanks to data analytics, you can quickly see—in real time—if your campaigns are getting traction. For those who are new to analytics, however, here are some of the key metrics you should be familiar with:
Total Visits
In digital marketing, your website acts as your online calling card. Since it’s the first thing most of your potential customers will see, measuring the overall traffic or total site visits is crucial. Be sure to measure both the organic hits and any traffic generated by your pay-per-click campaigns. This way, you get a clear picture of how your website is performing, which in turn will allow you to adjust your strategies accordingly.
New Sessions
The great thing about Google Analytics is that it gives you a snapshot of your website user profile. For instance, it can show what percentage of your website traffic comes from new customers and what part comes from returning users. This metric gives you an idea of how “sticky” your page is because you see the exact number of repeat visitors. Once installed, this feature will allow you to see if your audience pull is improving. Read more from this blog: http://bit.ly/2oPW8Du
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