Showcasing your dealership through a website is an effective way of gaining trust and loyalty from your target market. Your website should reflect your commitment to providing the best services for your visitors. So, how can you get potential buyers to believe in what you do?
As a way to answer this question, the Nielsen Norman Group performed a website usability study to find out the trustworthiness of business websites, and how potential buyers relate to them. From this study, four key aspects were considered: design quality, upfront disclosure, comprehensiveness of content, and connection to the rest of the web.
Design Quality
This aspect considers visuals such as images, multi-dimensional layouts, and color palettes to reflect the level of professionalism of your company. Organization is of utmost importance, and every button or link should point your website visitors to the right places, whether it’s for specific car models, colors, or price ranges. Read more on this article: http://bit.ly/2s8isda
As a way to answer this question, the Nielsen Norman Group performed a website usability study to find out the trustworthiness of business websites, and how potential buyers relate to them. From this study, four key aspects were considered: design quality, upfront disclosure, comprehensiveness of content, and connection to the rest of the web.
Design Quality
This aspect considers visuals such as images, multi-dimensional layouts, and color palettes to reflect the level of professionalism of your company. Organization is of utmost importance, and every button or link should point your website visitors to the right places, whether it’s for specific car models, colors, or price ranges. Read more on this article: http://bit.ly/2s8isda
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