The automotive industry has become increasingly competitive every year. As a car dealer, you’ll want to be at the right place at the right time when a prospect decides that it’s time to buy a car. In today’s tech savvy world, a lot of activities happen online now more than ever. This includes several kinds of big item purchases which happen to include cars.
According to the inaugural Car Buyer Journey study conducted by IHS Automotive, as much as 88 percent of car buyers use the internet in order to do some vehicle shopping. At the same time, as much as 78 percent of car buyers prefer to use third-party sites or apps during the car buying process.
As you can see, online presence matters. However, good SEO for your dealership doesn’t necessarily mean that you do the work on your website all the time. In fact, SEO also includes conducting a wide range of off-page SEO activities to bring in more car buyers into your dealership website. Read more on this article: http://bit.ly/2oL2tCJ
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