Today’s car shoppers can be discerning and particular as most of them tend to do extensive research online. Your car dealership can put its best foot forward through an effective and relevant website. Potential clients have a need to get to know the dealers they want to buy from, and these first impressions can greatly influence their decision.
Demographics and Car Buying Habits
In 2015, the International Journal of Management and Marketing Research published a study that examined personalities of car shoppers and what influences them when buying a vehicle. In general, customers who are married, have children, have high educational achievement, or have high income are more likely to buy a vehicle model that is the same as their previous rides. People with conscientious attitudes, when they’re satisfied with their own cars, tend to recommend the same vehicle models to friends and family. Read more on this article: http://bit.ly/2s8kdXN
Demographics and Car Buying Habits
In 2015, the International Journal of Management and Marketing Research published a study that examined personalities of car shoppers and what influences them when buying a vehicle. In general, customers who are married, have children, have high educational achievement, or have high income are more likely to buy a vehicle model that is the same as their previous rides. People with conscientious attitudes, when they’re satisfied with their own cars, tend to recommend the same vehicle models to friends and family. Read more on this article: http://bit.ly/2s8kdXN
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