It’s not unusual anymore for social media users to post photos of family members and friends, of places they visited, and of things they love—including cars. It’s no wonder, then, that popular brands such as BMW, Ford, and others, have been successful in using the powerful connection between social media and car buyers to increase their online presence. Auto dealerships, on the other hand, still need to up their game and really truly understand how to navigate the online world.
Some dealerships, though, remain wary of social media. Understandably so, it can be difficult to understand how a simple Facebook, Twitter, or Instagram post can help sell a car. Social media, however, has a big influence on purchasing decision. In fact, one out of every four car buyers goes to their social media accounts to talk about cars or their recent purchasing experience. Among these buyers, 38% plan on looking at social media first the next time they make a purchase. Read more on this article. http://bit.ly/2r8Deca
Some dealerships, though, remain wary of social media. Understandably so, it can be difficult to understand how a simple Facebook, Twitter, or Instagram post can help sell a car. Social media, however, has a big influence on purchasing decision. In fact, one out of every four car buyers goes to their social media accounts to talk about cars or their recent purchasing experience. Among these buyers, 38% plan on looking at social media first the next time they make a purchase. Read more on this article. http://bit.ly/2r8Deca
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