Millions of people are taking to the Internet to search for cars, and this includes popular social media sites such as YouTube, Facebook, and LinkedIn. Social media is extremely popular among car shoppers as there are plenty of opportunities to make new connections and join car groups that share similar interests. In fact, in a poll among 2,500 car shoppers back in 2016, 43% said that they would go on YouTube to check out videos on their desired model.
After all, the best way to see a car in action, short of actually visiting a dealership and driving it yourself, is to watch someone go through the various features of a particular vehicle. Every dealership should endeavor to simulate that same engaging experience regardless of the platform they’re working on. To do so, make sure that you avoid these common mistakes when working on auto dealer social media. Read more from this article: http://bit.ly/2vhQWgE
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